GameStop Gods Unchained NFT buying and selling playing cards to loyalty program perks in digital world push

GameStop is including NFT buying and selling playing cards for the digital sport Gods Unchained as a perk for its loyalty program members because the legacy retailer works to deepen its attain into the crypto-centered internet.

The partnership marks GameStop’s newest enterprise with cryptocurrency and non-fungible tokens, that are distinctive digital property, because the struggling retailer works to rework its enterprise. In July, the corporate launched an NFT marketplace. In September, it announced a partnership with cryptocurrency exchange FTX.

GameStop’s pivot into the digital world is central to the transformation undertaking below new CEO Matt Furlong and board chair Ryan Cohen, founding father of Chewy and former activist investor at Bed Bath & Beyond. Cohen has been a muse for a lot of meme inventory traders, who introduced GameStop shares from a number of {dollars} to a peak of greater than $80 in early 2021.

GameStop continues to be reporting widening losses, however Furlong has doubled down on the pivot, investing extra in digital ventures.

Gods Unchained is a digital buying and selling card sport constructed on the ethereum blockchain that permits gamers to personal, commerce and promote their in-game property. It was created by Chris Clay, who beforehand directed the digital iteration of Magic: The Gathering. In response to the sport’s web site, gamers spent $74 billion on in-game purchases in 2020.

The Gods Unchained partnership hyperlinks as much as GameStop’s different ventures within the crypto and NFT house. With the NFT buying and selling playing cards, gamers should buy the sport’s forex, $GODS, on the FTX platform, buy further buying and selling playing cards on the GameStop NFT market and maintain the property of their GameStop pockets.

Members of GameStop’s loyalty “PowerUp Rewards Professional” program pay $14.99 a 12 months for perks comparable to month-to-month present playing cards, money again rewards and unique releases. Those that are present members as of Sept, 27 will get a code on that date that they’ll redeem for the NFT buying and selling playing cards.